Senior Lifecycle Marketing Manager | EMEA

h3Overview /h3 pIn this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You'll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You'll identify key lifecycle moments to drive product usage and expansion, and you'll measure impact to optimize ROI and retention. This is a pivotal role in Deel's customer experience and growth strategy. /p h3Retribuzione / Benefits /h3 ul liStock grant opportunities /li liOptional flexible working office membership /li liTotal rewards program /li liInclusive equal-opportunity employer /li liAdditional perks based on status and location /li /ul h3Responsabilità /h3 ul liDesign and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention /li liIdentify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization /li liMonitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy /li liProvide actionable insights to improve conversions and campaign effectiveness /li liConduct A/B tests and multivariate experiments across email, in-app messaging, and other channels /li liCollaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle /li /ul h3Requisiti fondamentali /h3 ul li8+ years of lifecycle or growth marketing experience in B2B SaaS or technology /li liProven track record of cross-sell and upsell campaigns with measurable revenue impact /li liStrong analytical skills with ability to derive insights from data /li liHands-on experience with marketing automation platforms, especially HubSpot and Braze /li liExcellent written and verbal communication skills across remote teams /li liExperience managing large cross-functional projects across cultures and time zones /li liSelf-motivated, adaptable, and able to work in a fast-paced, global environment /li liGrowth mindset and comfort with ambiguity /li /ul ul licollaboration across teams /li lianalytical thinking /li liadaptability /li liHubSpot /li liBraze /li liA/B testing /li /ul #J-18808-Ljbffr