Area Sales Manager - North West

AREA SALES MANAGER – NORTH WEST

Field-based

Covering Cheshire to Cumbria

£37,000 – £44,200 basic | Realistic Year 1 OTE £47k–£54k | Established ASMs earning £30k+ commission

Our client is a long-established UK designer, manufacturer and installer of outdoor play equipment. It’s family-run, makes everything in its own UK factory, and supplies schools, councils and developers across the UK and in over 50 countries.

They’re looking for an Area Sales Manager to own the North West, from Sandbach up to Cumbria. It’s a varied, consultative field sales role: you’ll work with customers from first conversation through to design and a finished playground, with in-house design, sales support and marketing behind you.

The role:

Manage and grow sales across the North West: Cheshire, Merseyside, Greater Manchester, Lancashire and Cumbria

Sell to a balanced mix of schools and nurseries, local authorities and parish councils, and housing developers, plus holiday parks, pubs and leisure operators

Win new business while developing existing customer relationships

Work with landscape architects and developers to get specified early on new-build schemes

Visit sites, present designs and proposals, and guide customers through to order

Plan your own diary and pipeline, and keep the CRM up to date

Report to the Head of Field Sales

About you

Proven field sales experience with a track record of hitting or beating targets (awards, figures or appraisals you can show us)

Experience selling to schools, councils, housebuilders or landscape architects. This could be play equipment, outdoor gym, street furniture, canopies, surfacing or similar.

Confident building rapport and presenting to a wide range of customers

Organised, self-motivated and comfortable managing a large territory

Based in the North West, with a full, clean UK driving licenceThe package:

£37,000 – £44,200 basic, depending on experience

Uncapped commission: around £10k is realistic in Year 1, and established ASMs are earning £30k+

Company car, laptop and phone

Private healthcare and health cash plan

35-hour week

25 days holiday plus bank holidays, plus an extra day for milestone birthdays

Employee assistance programme, wellbeing plans and a discounts app

Full induction and mentoring programme

INDP